For independent beauty pros
Stop living in your DMs.
An assistant that answers your clients day and night, and a real website built to get them booked.
Your website
The assistant
Mariana Reyes Studio · sample
Your assistant
See it answer, live
Ask it what your clients ask you.
This one is set up for a sample studio. Ask it anything, in English or Spanish. The sample books right in the chat. Yours sends clients to your own booking link.
Open the full page your clients getThe assistant
Mariana Reyes Studio · answering live
How it works
It answers your clients for you.
We learn your business once
Your services, prices, policies and hours. We write your assistant in your voice and build your website from the same answers.
It answers your clients
Day or night, in English or Spanish, from one link in your bio and on your website.
It gets them to book
It sends each client to the right way to book. On Square it offers your real open times. Anything it can't answer comes to you.
Your website
A real website, built to get you booked.
Every package comes with one. It answers what clients would otherwise message you about, and we build it with your photos and your prices.
- Your prices and services, listed
- Your city and services, so you get found on Google
- Before and afters from your own work
- One tap to book
- Your assistant on the page, answering
Already have a website?
Your package comes with a new one, built to answer your clients' questions and get you found on Google. Your assistant and your site come from one place, with one setup, one monthly and one person to call. Love the site you have? Write to us at hello@herassistant.beauty before you sign up and we'll talk it through.
Pick from five designs.
All five have the same sections, so nothing a client needs is missing. Any of them works for any beauty pro.
- 01Template One
Editorial and story-first. Shown here as a color and extensions studio.
- 02Template Two
Clean and easy to read. Shown here as a lash, brow and skin studio.
- 03Template Three
Bold and graphic, built for nails. Shown here as a nail studio.
- 04Template Four
Calm and earthy. Shown here as a braiding studio.
- 05Template Five
Romantic and formal. Shown here as a bridal and editorial makeup studio.
The story behind Her Assistant
Built for my business. Now available for yours.
I’ve been a hairstylist for 19 years and a business owner for 11. I love what I do, but I also know how much goes into running a business beyond taking care of clients.
The messages, the inquiries, the scheduling, the constant back-and-forth. And when you’re independent, most of that falls on you.
My husband saw firsthand how much I was managing and decided to build something that could help. That’s how Her Assistant started.
What began as a way to make my own business run more smoothly has become something we can now offer other beauty professionals.
I believe we should be able to build successful businesses without having to be available for them 24/7.
Her Assistant isn't here to replace the personal experience we give our clients. It's here to give us more time to actually provide it.
Joanna Idaly · Hairstylist, Elgin, Illinois
- 19 years behind the chair & 11 years as a business owner
- Founder of Her New Era, supporting independent beauty entrepreneurs
- Created from the real needs of a working hairstylist
- Personally used in my own business every day
Simple pricing
Two packages, one setup.
We set it up for you, then a flat monthly. No contract, cancel anytime.
Assistant + one-page site
Early birdEverything in one clear place
Best if you have a short menu and want everything on one scroll.
For our first 10 pros. After that, $1,299.
- A one-page website: services, before and afters, about, contact
- Your assistant, in English and Spanish
- Your choice of five designs
- We set it all up for you
Assistant + full site
Early birdA page for every service
Best if you have a bigger menu or a lot of work to show.
For our first 10 pros. After that, $1,499.
- A full website with a page for every service
- Your own domain
- Your assistant, in English and Spanish
- Your choice of five designs
- We set it all up for you
What the monthly covers, refunds and cancelling: read the details.
Your clients get an answer.
You get your evening back.
We set up your assistant and your website together.